The Russian retail market of therapeutic enteral nutrition showed significant growth in Q1 2025: in rubles, sales increased by 20.2%, and in natural units, consumption increased by 18.2% y-o-y. Sales reached 4.1 million packages worth 1.7 billion rubles (in retail prices, including VAT), according to the RNC Pharma analytical company. Bioshake, a product from Russia’s Pharmalact, demonstrated the most significant growth among the top twenty brands in the period. Compared to the same period last year, its sales increased an impressive 10.6 times in rubles and 19 times in packages.
A total of 14.8 million packs worth 6 billion rubles were sold on the Russian retail market in 2024. Last year, as many as four new companies (two Russian and two foreign) entered the market.
In the first quarter of 2025, there were 41 registered brands of therapeutic nutrition from 16 manufacturers on the market. The leader in terms of the market share was Nutricia (a division of France’s Danone), which accounted for 36.6% of the market’s ruble volume. Abbott (slightly over 33% in rubles and over 62% of sales in packs) came second, and Nestle (with a share of 15% in rubles and 6.3% in packs) was the third among the leaders. All top three companies experienced growth, with Abbott leading the way with the highest figures: +20.5% in rubles and +16.3% in packs.
The largest Russian manufacturers of therapeutic enteral nutrition in the reporting period were InfaPrim, which showed 46% growth in rubles, and Leovit Nutrio, which had sales growth by a factor of 2.5 times. Over the last 2 years, two more Russian manufacturers appeared in the category of therapeutic nutrition: Pharmalakt and ART Modern Scientific Technologies.
The leading brands were Abbott’s Pediasure (+20.5%), Nutricia’s Nutridrink (+23.4%) and Nestle’s Alfare (+1.5%).
The overall growth in the retail market of therapeutic enteral nutrition is determined by online sales. Consumer spending online on these products in Q1 2025 increased by 36% y-o-y, while offline sales grew 12.8%. Natural sales volumes in the e-com segment increased by 34% (offline growth was 12.6%). In the analyzed period, the share of the e-com segment in the category amounted to 35.8% in ruble sales, which is 4.2 percentage points more than a year earlier; in natural units, the share is slightly lower: just over 29%, +3.5 percentage points y-o-y.
