Sotex representatives from explained how neurocoaching tools can be applied in the daily operations of human resources departments during a masterclass at the “Neurocoaching for HR” conference held at Skolkovo, the company announced.
The core issue addressed at the event was finding a balance between humanity and business efficiency. The discussion focused on how understanding employee psychology and neurophysiology helps create an environment that reduces the risk of emotional burnout and fosters conscious engagement, while the business benefits from loyal teams and stable results.
The conference also covered new trends in HR management, including how to avoid recruitment mistakes, how to help employees work with energy and purpose, wingwave coaching practices, and more. The central theme was the idea of a personalized approach and attention to psychological health, which is no longer seen as an expense but is clearly understood as a resource for achieving the company’s strategic goals.
In their presentation, Sotex HR Director Anna Martenyuk, together with Head of Training and Development Tatiana Ermakova, offered recommendations for restoring the personal resources of HR specialists. They emphasized the importance of employees’ sense of internal security during turbulent times and the need for personalized support.
These principles not only contribute to building effective and loyal teams but also have a positive impact on overall business performance. By analyzing specific case studies, Sotex experts demonstrated the benefits of embedding neurocoaching into recruitment, onboarding, and employee development processes.
