At the NutriCon.Russia exhibition and conference, experts discussed issues of public trust in dietary supplements.
In Russia, approximately 63% of citizens take dietary supplements, said Anatoly Krasheninnikov, General Director of the ANO NNTs Pharmakonadzor, citing a survey conducted by his staff. He noted that only 24% of Russians take them as prescribed by a doctor, while the rest prescribe them to themselves. The main motivation for taking dietary supplements is health improvement (75%), with other reasons including disease prevention (51%) and stress management (32%).
The typical dietary supplement consumer, according to Krasheninnikov, is a woman aged 29–44 with a higher education and a monthly income of 90,000 rubles or more. He also emphasized that in Russia, scientific publications focus on the effectiveness of dietary supplements (40% of publications), whereas abroad, the focus is on their safety (66.67%). Regarding adverse events, he said, Russians mainly complain about allergic reactions and gastrointestinal disorders.
According to the results of 2025, the volume of the legal dietary supplement market amounted to 279 billion rubles (894 million packages): 224 billion rubles came from pharmacy sales and 55 billion rubles from online channels, as reported by Revaz Yusupov, Deputy General Director of TsRPT (operator of the “Chestny Znak” labeling system), during the session “The Market for Dietary Supplements, Functional Foods, and Sports Nutrition in Russia.” He clarified that in pharmacies, traditional vitamins lead in the number of packages sold, while on marketplaces, Russians most often buy magnesium.
