The volume of the retail market for veterinary drugs in Russia increased by 17.7% in monetary terms by the end of 2025, amounting to 49.2 billion rubles, according to a report from the analytical company RNC Pharma. In physical terms, growth was more modest—the market reached 276.8 million packages, an increase of 13.2%. For comparison, in 2024, the growth rates were 16.8% in rubles and 9.4% in packages.
Analysts noted a decrease in the rate of package splitting, although for some items, consumers still split packages in 70–90% of cases.
E-commerce remains the key driver of the market. The share of the e-com channel reached 27.9% in monetary terms (compared to 21.6% a year earlier) and 24.1% in physical terms (compared to 17.6%). Analysts emphasized that online platforms are focusing on the most expensive items.
By the end of 2025, the share of Russian veterinary drugs on the retail market in monetary terms reached 56%, an increase of 8 percentage points compared to 48% a year earlier. Analysts noted that manufacturers from Belarus showed the strongest sales dynamics, increasing sales volumes by 54% relative to 2024. Russian companies took second place in the ranking with a growth of 37%. Slovenia rounds out the top three, with its veterinary drugs growing by 30%.
Against this backdrop, a sharp reduction in supplies from a number of European countries is being recorded. The largest decline was recorded for Spain (-65%), the Czech Republic (-59%), and Latvia (-48%). France (-38%) and the Netherlands (-29%) significantly reduced their market presence.
Inflation in the veterinary drugs segment for the year amounted to 13%. The structure of demand is shifting towards expensive products: the share of drugs costing over 1,000 rubles per minimum unit reached almost 25%. Products in the 500–1,000 ruble range account for 21.8%, and the cheapest (up to 100 rubles) account for 15.8%.
Earlier, RNC Pharma reported that Russians’ spending on purchasing veterinary drugs in specialized pharmacies and pet stores in 2025 exceeded 49.1 billion rubles, which is 18% more than a year earlier. In physical terms, retail grew by 14%.
